Insight to drive subscription growth

Topics
Events
Courses
Jobs
Directory
Newsletter

Topics
Events
Courses
Jobs
Directory
Newsletter

Home » TOPIC » Subscriber Acquisition » Page 129

Subscriber Acquisition

Latest

How SmartCredit Uses Partnerships, Savvy Direct Marketing and Unique Services to Stand Out from Competitors

Ethan Taub, CMO of SmartCredit, describes how his site is thriving in the competitive consumer credit reporting/monitoring market thanks to co-branded partnerships and better

Subscription Insider
February 1, 2011

B2C Boating Enthusiast Site Combines Magazine-Style Articles with Multimedia Content to Attract Subs and Ad Revenues

Publisher Glen Justice describes how Mad Mariner created a successful consumer boating enthusiast site with a hybrid business model. Discover how their experiments with

Subscription Insider
January 18, 2011

How Compete.com Uses Search Marketing to Attract 3x More Traffic Than Competitors & Turns Those Visitors Into Paid Subscribers

Insider’s interview with Sr. Internet Marketing Manager Drew Fortin reveals how Compete.com uses SEO to get double and triple the amount of traffic as

Subscription Insider
January 11, 2011

Case Study Lesson: Paywall A/B Test Helps Increase Paid Membership Sales by 51.8%

Our sister site, WhichTestWon.com, published a new a/b testing case study about the paid membership site SEOMOZ this week. SEOMOZ memberships range from $79

Anne Holland
January 6, 2011

New (Free) Training Video for Newspaper Execs: How to Grow Paywall Sales by 25-150%

We’ve just posted an on-demand video version of our training webinar for newspaper industry execs. Thanks to support from the Newspaper Association of America

Anne Holland
January 3, 2011

B2B Premium Niche News Publisher Says His #1 Subscription Marketing Tactic Isn’t Online

He’s got a great Twitter following, a strong opt-in email list and solid SEO for keywords that count in his industry… but publisher Dan

Anne Holland
November 29, 2010

Journalist Creates Niche B2B News Site to Capitalize on Emerging Industry Trend

Launched in 2006, Sustainable Food News jumped on an emerging food-industry trend to create a premium daily news service that covers sustainable, organic, natural,

Subscription Insider
November 29, 2010

Online Cooking School Uses High-Quality Videos to Attract Members and Land Partnerships

Online education systems have to offer more than quick-tips. See how subscription-based online cooking school Rouxbe uses trained chefs and film-industry professionals to create

Subscription Insider
October 26, 2010

Acquire New Subscribers (or Members) for 60% Less With Referral Marketing

When Aimen Barma was VP Marketing for Audible, she discovered that referral marketing was the cheapest of all her new subscriber acquisition channels. Cheaper