Enthusiast Site Uses Forums (and Some Well-Thought-Out Marketing Tactics) to Keep Subscribers On-Board for a Whopping 30 Months
Artistic Threadworks proves that a mom-and-pop site can beat the big boys. Typical consumer sites get an average subscription lifetime of about six-to-eight months, but clients of Artistic Threadworks keep paying for an average of 30 months!
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Advice from Fully Booked Rentals’ Co-Founder on Turning a How-To Book into a Successful Subscription Site
Emily Glossbrenner, co-founder of Fully Booked Rentals, discusses how to parlay a book into a successful subscription site and why quality content trumps the quantity of material available.
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Solo Entrepreneur Launches Video Tutorial Membership Site for Consumers Interested in Alternative Health
Sandra Olson, founder of Budwig Videos, tells SSI about the power of practical information, how to succeed in a very small niche, and lessons learned about video marketing.
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ECard Holiday Card Campaigns – Great Word of Mouth Traffic Drivers
According to this story in MarketingVox, OfficeMax and Intel are both launching ecard campaigns to drive extra traffic during the holidays. Although, subscription sites such as AmericanGreetings.com have built multi-million dollar businesses around paid ecards, chances are most subscription sites will use ecards as a traffic driver. In the past, ad-supported sites such as ChristianityToday.com and Canadian portal Sympatico.ca have successfully used ecards for traffic driving. So, why shouldn't membership and subscription sites try them as…
Affiliate Marketers Aren’t Impressed With Long-Lived Cookies
Data from Shawn Collins 2009 AffStat Affiliate Marketing Study (available as a free 40 page report here) shows most affiliates don't care about your super-duper-365-day-cookie. They know cookies get wiped or overwritten. 55% are fine with a 30-day cookie or less. The vast majority of the remainder are cool with a 90-day cookie. So what do affiliates really want? direct deposit - 62% of them really want it, not a check please! landing pages that convert better, 80% watch…
Print Subscription Marketers Seeing ~35% Conversions on Trials Marketed Online
In a discussion over at LinkedIn's Circulation Network Group, a networking group of mainly print publication circulation marketers, the question came up, "What are your conversion rates for trial issues marketed online?" Print newspapers, newsletters and magazines all now fairly routinely offer a trial print subscription online. However, most don't require a credit card number for a trial -- instead they rely on heavy follow-up marketing to close the deal and "convert" the trial to a…
