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Blogger Outreach, Media Relations and Gift Subscriptions Drive Growth for Book Rental Subscription Site

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Quick Overview

See how a subscription website aiming to be the "Netflix for books" overcame the issues of cataloging, inventorying and shipping expensive, heavy physical products. BookSwim co-founder and CMO George Burke tells Insider how refining their target audience helped them develop a profitable business model, and how they used blogger and media relations to land tons of free coverage to drive traffic and subscriptions. Plus, he describes how they're getting good traction promoting gif...

 

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