Cart Abandoners Spend 155% More – If You Remarket to Them
This new study cited at SeeWhy’s Blog reveals what most sophisticated ecommerce marketers already knew — people who come to your site and get part-way through ordering before they abandon are among your very best future sales prospects. Key – you must have an automated campaign in place to reach out to them within hours or days (less than a week generally) of the abandon. How long precisely changes based on the offer. But, recency matters a…
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