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How Christianity Today Targets Specific Church Roles Through a Network of 8 Paid Content Sites

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Quick Overview

Christianity Today is a 55-year-old nonprofit publisher that understands paid online content better than most. See how they operate a network of paywall sites that address specific challenges for church leaders, such as writing sermons, leading bible-study courses, and handling tax and legal issues. Cory Whitehead, Director of Brand and Digital Marketing, tells Insider why all sites offer pay-per-download options in addition to subscriptions. He also describes how a simple cha...

 

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