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March 8, 2011

Blogger Outreach, Media Relations and Gift Subscriptions Drive Growth for Book Rental Subscription Site

Case Studies, Subscriber Acquisition, Subscriber Only /

See how a book-rental subscription site billing itself as the “Netflix for books” overcame catalog, inventory and shipping challenges by targeting a specific niche of the book-reading public. Plus, see how their media- and blogger-relations strategy is driving subscription growth, and how they use gift subscriptions for social buying promotions on services like Groupon.

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Case Study Lesson: Profiting With Gift Subscription Offers & Groupon Campaigns Year Round

Subscriber Acquisition, Subscriber Only /

We recently interviewed BookSwim co-founder George Burke for Subscription Site Insider’s newest Case Study on how his team developed a profitable book-renting subscription site.Word-of-mouth and savvy media relations drive most of the site’s new subscriptions, but the team also found a strong market for gift subscriptions and have developed several ways to market them on the site itself and in outbound campaigns. The key lesson is that online subscriptions and membership sites make great gifts — and you can…

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