The viability of The Daily, Rupert Murdoch's high-profile iPad magazine, was the subject of debate this week when Nieman Lab released a report suggesting the app is struggling to attract and retain readers.While there may be plenty of other reasons for the decline, we noticed one way The Daily could boost its subscriber base: Improving their paywall offer screen.

Although the marketers at The Daily haven't done an awful job with the page, it's not remotely optimized to convert people into pay...