Case Study Lesson: Profiting With Gift Subscription Offers & Groupon Campaigns Year Round

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We recently interviewed BookSwim co-founder George Burke for Subscription Site Insider's newest Case Study on how his team developed a profitable book-renting subscription site.Word-of-mouth and savvy media relations drive most of the site's new subscriptions, but the team also found a strong market for gift subscriptions and have developed several ways to market them on the site itself and in outbound campaigns.The key lesson is that online subscriptions and membership sites make great gifts --...

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