Subscriber Acquisition
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I recently wrote about paid discovery sites that make it easier for paid content sites to promote their content on other sites. But this weekend,
EB Medicine, a subscription site located in Norcross, Georgia, is seeking a Marketing Manager to champion the launch and growth of the site’s newest publication.
In September 2011, The Day, a 130-year-old newspaper that had already been online for 16 years, decided to put up a paywall and sell digital
Want to create a paywall, sell thousands a year in online subscriptions, and keep both advertisers and readers happy? Well, read on. The Day’s Director
Taking its cue from its parent company (The New York Times), The Boston Globe today launched a Groupon campaign to acquire new subscribers. However, there
For general news sites (that do not have the luxury of a niche market), metered paywalls have been a winning formula — they allow news
For a long time, long-form letters have been a tried and true conversion tactic for postal direct mail — especially for financial newsletters. And many
In addition to classic best practices in marketing, Eagle Publishing’s financial division has adopted some shocking marketing tactics and tested them to profit maximization. Vice
Apple appears to be looking to create its own subscription-based music service, according to the Wall Street Journal (paywalled article). For years, Apple founder Steve
We all know that you should have a user-friendly account management section on your subscription site that lets subscribers cancel online. It’s a much better
