Are Video Landing Pages Better For Selling Online Subscriptions Than Long-Form Letters?

For a long time, long-form letters have been a tried and true conversion tactic for postal direct mail — especially for financial newsletters. And
For a long time, long-form letters have been a tried and true conversion tactic for postal direct mail -- especially for financial newsletters. And many subscription sites have simply transferred those long-form letters online. But in this week's Case Study on Subscription Site Insider, Eagle Publishing had some interesting test results regarding video landing pages. Specifically, Eagle's financial division found that video landing pages converted a lot better online than those standard long-form letters. This just shows,…...

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