Boston Globe Offers 26-Week Online Subscription for $20 through Groupon

Taking its cue from its parent company (The New York Times), The Boston Globe today launched a Groupon campaign to acquire new subscribers. However,
Taking its cue from its parent company (The New York Times), The Boston Globe today launched a Groupon campaign to acquire new subscribers. However, there are subtle differences between The Globe's Groupon offer and the one NYT launched in August. First, the subscription term is much longer -- 26 weeks, compared to the 8-week offer The Times had. As Subscription Site Insider's How-to on Selling Subscriptions through Groupon discusses, this is a better practice. Even better would…...

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