EB Medicine, a subscription site located in Norcross, Georgia, is seeking a Marketing Manager to champion the launch and growth of the site’s newest publication.The site is looking for a team player to play an integral role in the company’s growth strategy. You should be organized, deadline conscious, dependable, efficient, attentive to detail, and a team player that is also able to work independently.Job Description:You will be responsible for developing and executing the marketing strategy for a new continuing education publication for physicians, implementing specific marketing initiatives and campaigns for the publication, and analyzing and improving results of the campaigns.Responsibilities:
- Strategy: Develop strategic marketing plan, including specific metrics for each channel
- List Management: Develop and grow a list of prospective subscribers
- Search Engine Marketing:
- Develop, monitor, and improve Adwords campaigns to get more prospects and subscribers
- Identify additional online marketing opportunities, create and launch campaigns, and analyze results
- Search Engine Optimization: Develop, monitor, and improve SEO campaigns to create high-ranking landing pages to gather prospects
- Direct Mail: Manage all aspects of direct mail campaigns (identify external lists, grow in-house lists, write copy, design [or oversee] layout, deploy campaigns, control costs, analyze results)
- Email Marketing:
- Develop & manage an email newsletter (identify external lists, grow in-house lists, write/gather copy, design emails, deploy emails, and analyze response [open, CTR,] rates)
- Develop & manage new subscription offers (identify external lists, grow in-house lists, write copy, design emails, deploy emails, and analyze response [open, CTR,] rates)
- Develop & manage renewal subscription offers (write copy, design emails, deploy emails, and analyze response [open, CTR,] rates)
- Affiliate Marketing: Identify, develop, and manage relationships with affiliates in order to obtain prospects and subscribers
- Brand Building & PR: Write and post press releases in order to obtain prospects and subscribers
- Upselling: Develop, manage, and analyze an upselling/cross-selling campaign to increase revenue per subscriber
- Competition: Analyze competitors and make recommendations to stay ahead of the competition
- Website Development & Analytics:
- Help with the design and development of the publication’s website
- Review analytics on our website and implement changes to marketing pages / subscription pages / checkout / cart
- Analysis & Reporting: Analyze sales and produce monthly reports, including updates on progress towards goals for new subscriber and renewal marketing and recommendations for improvements
Requirements:
- Experience in new publication launches
- At least seven years of experience in direct response offline and online marketing, preferably with an emphasis on response and conversion analysis
- Proven experience with the use of multiple marketing campaign tactics including direct mail, email marketing, telemarketing, social networking, and online execution
- Advanced knowledge of and expertise with Microsoft Excel
- Proficiency with Google Analytics
- Excellent visual, written, electronic, and verbal communication and organizational skills with ability to operate on a wide range of projects simultaneously
- A bachelor’s degree in marketing or a related field
- Ability to work in a fast-paced environment
- Capacity to analyze and solve problems
Most of all, you have to be the kind of person who loves launching new products and testing and improving marketing campaigns.Work Schedule & Benefits:
- Health insurance; the full premium is paid by EB Medicine
- Dental coverage
- 401k plan
- Ample paid time off
- Competitive salary
- Education reimbursement
- Schedule: 40 hours per week, Monday-Friday, 9am-5pm EST
If you’re interested in this high-impact role and you’re willing and able to work out of Norcross, GA, complete the application and submit your resume at www.ebmedicine.net/MarketingSpecialist.
