September 26, 2012

Taking its cue from its parent company (The New York Times), The Boston Globe today launched a Groupon campaign to acquire new subscribers. However, there are subtle differences between The Globe’s Groupon offer and the one NYT launched in August. First, the subscription term is much longer — 26 weeks, compared to the 8-week offer The Times had. As Subscription Site Insider’s How-to on Selling Subscriptions through Groupon discusses, this is a better practice. Even better would…