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September 27, 2012

TheDay.com Launches a Paywall That Keeps Readers and Advertisers Happy

Case Studies, Consumer Media and Publishing, News, Paywall, Product Development, Revenue and Sales, Subscriber Acquisition, Subscriber Only /

Want to create a paywall, sell thousands a year in online subscriptions, and keep both advertisers and readers happy? Well, read on. The Day’s Director of Marketing & Audience Development Daniel Williams spoke to us about how The Day continues to sustain impressive company revenues – including $100,000 in online subscription sales. Plus, this Case Study contains lessons about membership rewards program, retention marketing, and subscription marketing ideas to inspire every subscription and membership site!

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The Day Generates $100K in Revenue One Year After Launching a Paywall

Business Strategy, News, Subscriber Acquisition /

In September 2011, The Day, a 130-year-old newspaper that had already been online for 16 years, decided to put up a paywall and sell digital subscriptions. A year later, the site is selling about 1000 online subscriptions and generating around $100,000. What did The Day do that all subscription sites can learn from? First, they handled the paywall launch and transition well. As The Day’s Director of Marketing & Audience Development Daniel Williams told me, the site saw…

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