The Day Generates $100K in Revenue One Year After Launching a Paywall
In September 2011, The Day, a 130-year-old newspaper that had already been online for 16 years, decided to put up a paywall and sell digital subscriptions. A year later, the site is selling about 1000 online subscriptions and generating around $100,000. What did The Day do that all subscription sites can learn from? First, they handled the paywall launch and transition well. As The Day’s Director of Marketing & Audience Development Daniel Williams told me, the site saw…
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