Subscriber Acquisition
Latest
It’s easy to think that more is always better, especially when developing pricing plans for your subscribers. But today’s lesson from Audiobooks.com shows the exception
Newsweek’s decision to go digital-only has been met with some skepticism, but cutting printing and distribution costs may allow the publication to truly innovate and
After being a long-time hold-out, The Wall Street Journal has finally agreed to sell digital subscriptions through Apple’s Newsstand. The all-digital package is priced at
By cleaning up publicly-available SEC data, Equilar Insight generates approximately $20 million a year by selling group subscriptions, priced above $11K/year, to large corporations. CEO
While almost a quarter of Americans are reading eBooks, the Pew Research Center also reported that e-reading is shifting from dedicated e-readers to multipurpose tablets.
The Guardian seems to be catching on a bit to subscription marketing. The bastion of free content, in partnership with sister paper The Observer, has
There are two ways to increase your subscription revenues — increase your subscriber numbers or raise your price. Find out how to do both in
Stanford Social Innovation Review (SSIR) made $1 million last year by catering to the growing number of professionals interested in social innovation. Publishing Director Regina
It’s a common problem for software giants that made their fortunes in the days of shrinkwrapped boxes — how do you adopt your business model
