How to Bundle (or Unbundle) Print and Online Subscriptions in 2013

While almost a quarter of Americans are reading eBooks, the Pew Research Center also reported that e-reading is shifting from dedicated e-readers to multipurpose
While almost a quarter of Americans are reading eBooks, the Pew Research Center also reported that e-reading is shifting from dedicated e-readers to multipurpose tablets. That means that online publishers may be at an advantage, since evidence also suggests that tablet users prefer Web-based content to apps. Therfore, paywalls sites may be uniquely positioned to take advantage of this shift in consumer behavior, more so than publications that are simply print and tablet-based. At the same time,…...

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