Guardian Offers Special Christmas iPad Edition to Drive New Year Subscriptions

The Guardian seems to be catching on a bit to subscription marketing. The bastion of free content, in partnership with sister paper The Observer,
The Guardian seems to be catching on a bit to subscription marketing. The bastion of free content, in partnership with sister paper The Observer, has created a special Christmas edition for the iPad, promoting it with a two-week free trial to its email lists: Previously, the paper was getting a 2% conversion rate with a three-month trial, which is way too long for a B2C site to initiate a credit card charge without massive chargebacks and cancels…...

Hello There!

This premium content is exclusively reserved for Subscription Insider members.

Want access to premium member-only content, plus conference discounts and other benefits? We deliver the information you need for improved decision-making, skills, and profitability.

Already subscribed? Log in below.

Up Next

Don’t miss the latest subscription news. Sign up for updates now!

Search this site

Upcoming events

Subscription Show 2022 is the leading subscription business conference for strategy and operations

Keep ahead of your competition

Register now for our weekly subscription news round-up

  • This field is for validation purposes and should be left unchanged.