December 21, 2012

The Guardian seems to be catching on a bit to subscription marketing. The bastion of free content, in partnership with sister paper The Observer, has created a special Christmas edition for the iPad, promoting it with a two-week free trial to its email lists: Previously, the paper was getting a 2% conversion rate with a three-month trial, which is way too long for a B2C site to initiate a credit card charge without massive chargebacks and cancels…