Surfline is a B2C site for surfing enthusiasts that offers a 15-day free trial to prospects. By splitting its trial conversion process into four steps, the site is able to market to trial prospects who abandon the cart by asking for an email address in the first step. .
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ABARTA Inc., the parent company of The Press of Atlantic City has put the local New Jersey paper and accompanying digital products up for sale. In the statement published on The Press’s website, ABARTA president and CEO John F. Bitzer III did not state an asking price, but rambled on about the challenges of “stand-alone daily newspapers in medium-sized markets” and how new owners would be better equipped to handle those challenges. The Press seems to adhere…
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