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Stanford Social Innovation Review Makes $1 Million Catering to Emerging Niche

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Stanford Social Innovation Review (SSIR) made $1 million last year by catering to the growing number of professionals interested in social innovation. Publishing Director Regina Starr Ridley shared how the 5-person staff has optimized its revenues by mimicking The Economist's pricing and subscription plan structure and by upselling Webinars through annual-access packages. This Case Study also includes great screenshots and creative samples of how to optimize subscription conversion through tabs,...

 

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