There are two ways to increase your subscription revenues — increase your subscriber numbers or raise your price. Find out how to do both in this 30-minute video with Chris Oyolokor, VP of Marketing at Idea Incubator, who covers three great tests on trial durations, free vs. paid trials, and how monthly vs. annual pricing affects your revenues.
Note: While these tests are relevant to both B2B and B2C sites, we recommend you run your own tests and don’t generalize results.
Convert. Retain. Grow.
©2024 Authority Media Network, LLC. All rights reserved. Reproduction without permission is prohibited.
Get unlimited access to info, strategy, how-to content, trends, training webinars, and 10 years of archives on growing a profitable subscription business. We cover the unique aspects of running a subscription business including compliance, payments, marketing, retention, market strategy and even choosing the right tech.
Already a Subscription Insider member?
Interested in a team license? For up to 5 team members, order here.
Need more seats? Please contact us here.
