January 15, 2013

It’s easy to think that more is always better, especially when developing pricing plans for your subscribers. But today’s lesson from Audiobooks.com shows the exception to the rule. Audiobooks launched a year ago, providing an unlimited number of streaming audiobooks to subscribers for $24.95/month. (We’ll analyze the wisdom of a streaming audio book service a little further down in this post.) But this month, the site is switching to two pay-by-the-book plans: $14.95 for one audiobook a month;…