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December 13, 2012

Stanford Social Innovation Review Makes $1 Million Catering to Emerging Niche

Business Media and Publishing, Case Studies, News, Paywall, Revenue and Sales, Subscriber Acquisition, Subscriber Only, Technology /

Stanford Social Innovation Review (SSIR) made $1 million last year by catering to the growing number of professionals interested in social innovation. Publishing Director Regina Starr Ridley shared how the 5-person staff has optimized its revenues by mimicking The Economist’s pricing and subscription plan structure and by upselling Webinars through annual-access packages. This Case Study also includes great screenshots and creative samples of how to optimize subscription conversion through tabs, links and offers.

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Case Study Lessons: Stanford Social Innovation Review Increases Revenues with New Subscription Plans & Pricing

Business Services, News /

As we discussed yesterday, revenues depend on optimizing both pricing and subscription sales. That’s why this week’s Case Study on Subscription Site Insider has such a valuable lesson for all subscription site execs. Stanford Social Innovation Review started out with two subscription plans: print-only and print+digital, both priced at $39.95. Then last year, the site decided to restructure its plan and increase its prices. So it created a digital-only plan for $39.95 and raised the print-only and…

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