Subscriber Acquisition
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The Boston Globe, apparently not satisfied with the appeal of its responsively-designed website, has launched a native iPhone app. (Why is this a big deal?
One of the most prevalent SEO mistakes made by B2B sites, according to a recent article in Search Engine Land, is the use of homepage
Some print publications that target older audiences are still enjoying high renewal rates. But if these publications want to stay relevant, they need to bring
A number of major media organizations launched digital subscription products this past week. First, The Atlantic, almost pathological in the avoidance of online subscriptions, launched
The Washington Post debuted its paywall and digital subscription plans last week, with a mix of best and worst practices. The Post’s website served up
If you’re using behavioral targeting or interest-based advertising, you’ll need to follow the self-regulatory principles put forth by the Digital Advertising Alliance. In this on-demand
Behavioral targeting (aka behavioral advertising) can be a great way to sell subscriptions or increase member engagement. But if you’re using behavioral advertising, then you’re
Handling a digital transition can be tricky, with a botched migration spelling certain death for some legacy publications. But, on the flip side, a well-managed
Structured Credit Investor (SCI) launched just two years before the global financial meltdown shrunk their industry by 75%. Managing Director John-Owen Waller tells us how
As I wrote last week, Newsweek’s botched digital transition has put the legacy publication back on the auction block. But that botched transition was preceded
