Washington Post Deploys Journalists and Bloggers to Market Upcoming Metered Paywall
Handling a digital transition can be tricky, with a botched migration spelling certain death for some legacy publications. But, on the flip side, a well-managed transition can be your best onboarding tactic for not only acquiring digital subscribers, but keeping them as well. The Washington Post seems to be taking a page from The Day’s playbook in managing its upcoming metered paywall implementation. WashPo started with a news story in their business section on March 18,written…
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