Some print publications that target older audiences are still enjoying high renewal rates. But if these publications want to stay relevant, they need to bring in younger readers -- and that usually means adopting a digital strategy. The Nation created a unique student offer recently specifically designed to draw in younger audiences. Through a unique URL (www.thenation.com/#students), The Nation offered college students a one-time trial of its iPad app and website for 25 weeks -- the…...
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