The Nation Gets 22% Conversion Rate (Trial-to-Paid) on Student Offer

Some print publications that target older audiences are still enjoying high renewal rates. But if these publications want to stay relevant, they need to
Some print publications that target older audiences are still enjoying high renewal rates. But if these publications want to stay relevant, they need to bring in younger readers -- and that usually means adopting a digital strategy. The Nation created a unique student offer recently specifically designed to draw in younger audiences. Through a unique URL (www.thenation.com/#students), The Nation offered college students a one-time trial of its iPad app and website for 25 weeks -- the…...

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