June 17, 2013

The Washington Post debuted its paywall and digital subscription plans last week, with a mix of best and worst practices. The Post’s website served up a banner pencil ad on the homepage advertising the new digital subscriptions, wisely not calling it a paywall or meter (see below). Clicking on the ad got a visitor to the conversion page. Here, The Post had a mixed design. It employed certain best practices, such as highlighting a subscription plan and…