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June 6, 2013

Structured Credit Investor’s Subscription Revenue Helps It Survive 2008 Crash

Business Media and Publishing, Case Studies, News, Revenue and Sales, SaaS and Cloud Services, Subscriber Acquisition, Subscriber Only, Subscriber Retention /

Structured Credit Investor (SCI) launched just two years before the global financial meltdown shrunk their industry by 75%. Managing Director John-Owen Waller tells us how subscriptions made it possible for the site to continue to thrive despite their reduced growth. Plus, discover the site’s seven conversion tactics, its two methods for acquiring group subscriptions, and one great SEO trick to make featured content stand out in search results.

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Case Study Lessons: Use Google ‘Standout’ Tag to Highlight Featured Content in Search Rankings

News /

Oftentimes, publishers have original reporting, investigative pieces, or simply in-depth content that they want to feature as special to readers and audiences. But often this content is tagged and SEO-ed much like every other piece of content. But while interviewing John Waller from Structured Credit Investor for this week’s Case Study on Subscription Site Insider, he had a great and simple trick for highlighting featured content: using Google’s “standout” HTML tag. This one line of code can…

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