14 Strategies for Better Subscription Retention

Product Development

The subscription products we develop and build are our reason for being.  We build them to offer subscribers and members something they need or want, that we love to provide.  But while the inspiration for creating a new product is all around us, the mechanics of defining, developing and launching that membership or subscription product are both complex and daunting. We have you covered, from know-how to help beginners to articles keeping you up on the latest trends and developments for enhancing and growing exceptional subscription products.

Here are some of our most popular & evergreen content focused on Subscription Product Development:

Interested in on-demand training? Check out:

  • Subscription Fundamentals: RETENTION, with Robert Skrob.Learn the essentials and tactics of retention, including teaching you how to develop a membership growth plan, optimize your member’s journey, deliver what your subscriber truly wants, and a primer on how to track and measure it all for maximum profitability!
  • Subscription Fundamentals: PAYMENTSwith Melanie Stout. Learn about involuntary churn and the essentials of how recurring payments work, starting with basics and work through to sophisticated topics such as chargeback handling and KPI monitoring.
  • Subscription Show 2020 On-Demand with 77 sessions dedicated to the latest subscription economy trends and intel to help you grow your business.

Check out all of our Subscription Product Development information below – both news and subscriber-only – organized by date:

Forbes to Launch Subscription Newsletter Platform

Forbes Launches Subscription Newsletter Platform

Forbes is launching its Journalist Entrepreneurs subscription newsletter platform, where writers and Forbes share revenue 50/50.
Five on Friday, January 21, 2021

Five on Friday: Fitness, Funding and Free Trials

Apple extends free trials for Apple TV+ (again), Deliveroo raises $180 million, and we share the best times to post to social media.
Weekly Subscription News: Millions, Movies and Magazines

Weekly Subscription News: Art Projects, Pay Cuts and Video Piracy

AT&T to add AVOD tier to HBO Max, Wonder Woman 1984 highlights growth of video piracy, and Tinker Studios creates subscription boxes with kids' arts projects.
Subscription Insider's 2021 Subscription Predictions

Subscription Insider’s Subscription Predictions for 2021

Subscription Insider has assembled its 2021 subscription predictions for streaming video, streaming audio, subscription boxes and publishing.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.
Weekly Subscription News: Millions, Movies and Magazines

Weekly Subscription News: Bugs, Boxes and Bucks

Fortnite Crew subscription has a bug, ESPN+ plans to raise its annual price, and Manna Pro acquires dog subscription box Bullymake.
Coca-Cola Relaunches 'Insiders Club' Soda Subscription

Coca-Cola Relaunches Soda Subscription

After putting the program on ice last year, Coca-Cola has relaunched its 'Insiders Club' soda subscription for a six-month pilot.

Real-Time Payments: The Future for Subscriptions

While credit cards are popular, real-time and alternative payments are the wave of the future. Subscription companies that adopt real-time payments will improve revenues, reduce payment churn, and burdensome payment processes.
Apple to Launch Apple+ Fitness Subscription Next Monday

Apple to Launch Apple Fitness+ Subscription Dec. 14

Apple launches its new fitness subscription app, Apple Fitness+, next week. The app features a range of workout types, trainers, music, etc.
Weekly Subscription News: Millions, Movies and Magazines

Weekly Subscription News: Cooking, Crosswords and Campaigns

In the subscription headlines Chef Rick Bayless starts a subscription video service, Hellosaurus gets raises $3.5M, NYTimes Crosswords are now on Twitch.
Epic Games to Launch Fortnite Crew Game Subscription Service

Epic Games Launches Fortnite Crew Game Subscription

Developer Epic Games is launching a Fortnite Crew game subscription. For $11.99 a month, Fortnite Crew members get extras and exclusives.

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