Product Development
The subscription products we develop and build are our reason for being. We build them to offer subscribers and members something they need or want, that we love to provide. But while the inspiration for creating a new product is all around us, the mechanics of defining, developing and launching that membership or subscription product are both complex and daunting. We have you covered, from know-how to help beginners to articles keeping you up on the latest trends and developments for enhancing and growing exceptional subscription products.
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In 2011, SafetySmart re-launched with a savvy Web platform that had online tools to save customers time and effort. John Doyle, Senior Vice President of
At any given moment, 50,000 subscribers are paying to access WritersMarket.com’s robust database. Winter Thielen, Director of Online Product Development at WritersMarket.com and Robert Brewer,
Live, offline events are often a lucrative revenue stream for subscription and membership sites. Download and print this handy step-by-step guide to help your event
Even if your newsfeed or blog is free, you can sell subscriptions automatically via Amazon’s Kindle publisher program. All you need is an RSS feed
Highbeam Research provides students, journalists, academics and business execs a convenient subscription database of 90 million newspaper, magazine and journal articles. In this Case Study,
With an exceptionally unique content offering that can’t be replicated in print, A Story Before Bed is changing the way parents and children connect online.
Through a powerful database and switching from a B2C to a B2B focus, Contact Any Celebrity is able to generate more than $1 million a
Matchmaking sites for consumers are a growing multi-billion dollar industry — but B2B trade directories have had a much harder time profiting online, particularly because
More and more publishers are going cross-platform, making their content available online, on tablets, and on phones. Whether you want to introduce current subscribers to
TheLadders.com, a subscription site for high-salary job seekers, used to have a boring text-on-blue-background homepage. This new design, featuring a “people image” and brilliantly-bulleted benefit
