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February 23, 2012

Come Learn How Harvard Health Used Print Mail To Increase Online Retention

Leave a Comment / Subscriber Only, Subscriber Retention /

The other day, I was talking with Helen Hoart, the former marketing agent for Harvard Health newsletters, and she let me in on an interesting tidbit.Helen helped Harvard Health transition from print-only newsletters to electronic PDFs. But when it came to renewals, she used a mixed-media approach.”After testing, we settled on a combination of print and online renewals even though we were serving electronic-only subscriptions,” Helen wrote in an email recently. This is a very…

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Exclusive with Consumer Reports Online – 18 Effective Tactics for Subscription Marketers

Leave a Comment / Case Studies, Subscriber Only /

While most print magazines have been struggling to find a way to stay viable, Consumer Reports has been able to grow its subscriptions to Consumer Reports Online (CRO) to account for almost half of its subscription revenues. Chief Marketing Officer Jamie Darnow and ConsumerReports.org Editor-in-Chief Rachel Hagar gave us an exclusive look at how they do it, sharing 18 lessons for publishers to learn from and imitate, from creative marketing campaigns to their use of account updater software to increase retention rates and revenues.

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Using Big Images and Bulleted Copy on a Homepage – TheLadders.com

Leave a Comment / Consumer Media and Publishing, Product Development, SaaS and Cloud Services, Sample Library, Subscriber Acquisition, Subscriber Only /

TheLadders.com, a subscription site for high-salary job seekers, used to have a boring text-on-blue-background homepage. This new design, featuring a “people image” and brilliantly-bulleted benefit copy, probably converts better.

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