The other day, I was talking with Helen Hoart, the former marketing agent for Harvard Health newsletters, and she let me in on an
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February 23, 2012
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While most print magazines have been struggling to find a way to stay viable, Consumer Reports has been able to grow its subscriptions to
TheLadders.com, a subscription site for high-salary job seekers, used to have a boring text-on-blue-background homepage. This new design, featuring a “people image” and
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