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Using Big Images and Bulleted Copy on a Homepage – TheLadders.com

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TheLadders.com, a subscription site for high-salary job seekers, used to have a boring text-on-blue-background homepage. This new design, featuring a "people image" and brilliantly-bulleted benefit copy, probably converts better. (We suspect they'll swap out the person in the image routinely, but perhaps keep the template.) Several design elements to note:

Small header. Vertical space is at an extreme premium for homepages because many visitors don't scroll beyond the fold. TheLadders has a sma...

 

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