Insight to drive subscription growth

Join

HighBeam’s Conversion Optimization Tests Sell More Subscriptions to Consumers and Business Execs

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Highbeam Research provides students, journalists, academics and business execs a convenient subscription database of 90 million newspaper, magazine and journal articles. In this Case Study, Joe Miller, Vice President of Product, UX & Marketing, and Sarah Hough, Analytics Manager, reveal the company's extensive testing of trial offers, conversion tactics, and pricing -- including special pricing for students and how to word your annual rate to get more conversions!/p>

Company Profile Founded:...

 

HELLO!

This premium article is exclusively reserved for Subscription Insider PRO members.

Want access to premium member-only content like this article? Plus, conference discounts and other benefits? We deliver the information you need, for improved decision-making, skills, and subscription business profitability. Check out these membership options!

                   

Learn more about Subscription Insider PRO memberships!

Already a Subscription Insider PRO Member? 
Please Log-In Here!

Picture of Subscription Insider

Subscription Insider

More Articles By Subscription Insider

Up Next

Recurly’s Annual State of Subscriptions: Pause-and-Return Becomes a Core Retention Lever

FTC Sues JustAnswer Over Low-Cost “Join” Offer That Allegedly Led to Monthly Subscriptions

The Unsubscribe Act Is Back, This Time With a GOP House Co-Sponsor

Register Now For Email Subscription News Updates!​

Search this site

You May Be Interested in:

Stop the Silent Revenue Drain: How top subscription brands are eliminating waste, protecting revenue, and building resilience for 2026.

Log In

Join Subscription Insider!

Get unlimited access to info, strategy, how-to content, trends, training webinars, and 10 years of archives on growing a profitable subscription business. We cover the unique aspects of running a subscription business including compliance, payments, marketing, retention, market strategy and even choosing the right tech.

Already a Subscription Insider member? 

Log In

Access these premium-exclusive features

  • Unlimited Access to Premium Content, Stats, Trends, Webinars, and News Archives
  • Deep Discounts on Subscription Insider Events and Training Programs.
  • Discounts from Partners, Monthly Office Hours, and More!
  • Member-Only Intel on Recurring Payments & Processing, Subscriber Retention, Subscriber Acquisition & Marketing, Subscriber Management, Legal and Compliance, Enhancing Customer Experience, Product, Pricing & Packaging, Subscription Ops, and More.

Monthly
(Normally $57)

Perfect To Try A Membership!
$ 35
  •  
Join Now
Billed every 30 days.
Cancel any time.

Annually
(Normally $395)

$16.25 Per Month, Paid Annually
$ 195
  •  
Join Now
Billed every 365 days. Cancel any time.
POPULAR

Team
(10 Members)

Normally Five Members
$ 997
  •  
Join Now
Billed every 365 days. Cancel any time.

Interested in a team license? For up to 5 team members, order here.
Need more seats? Please contact us here.