HighBeam’s Conversion Optimization Tests Sell More Subscriptions to Consumers and Business Execs

Highbeam Research provides students, journalists, academics and business execs a convenient subscription database of 90 million newspaper, magazine and journal articles. In this Case
Highbeam Research provides students, journalists, academics and business execs a convenient subscription database of 90 million newspaper, magazine and journal articles. In this Case Study, Joe Miller, Vice President of Product, UX & Marketing, and Sarah Hough, Analytics Manager, reveal the company's extensive testing of trial offers, conversion tactics, and pricing -- including special pricing for students and how to word your annual rate to get more conversions!...

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