Politico’s 96% Paid Subscription Renewal Rate Not As Crazy As It Seems
Sorry Adweek, but your big ‘scoop’ this week revealing that Politico’s first year paid subscription renewal rate is 96% isn’t as surprising as you think. That’s because the subscription service is Politico Pro (emphasis on the word “pro”) with site license deals starting at $8,500 year. Our industry-wide data shows it would be insane for any publisher — online or off — to expect to achieve a 96% renewal rate for a subscription service sold to…
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