Its no secret that the Subscription business world is experiencing a meteoric uprising. Virtually every industry is manifesting its own flavor of the subscription business model. As a performance digital marketer specializing in the Subscription business space, Ursula Sellars has seen first-hand the complexities of succeeding in standing up and nurturing a lucrative subscription business. One of the trickiest aspects of ensuring you are on solid footing with your subscription business is accurately forecasting revenue. Here are Ursulas six secrets to making sure you are projecting your subscription revenue accurately.
How McClatchy is Transforming to a Digital First Publisher with New Technology and Subscription Management
Like many legacy publishers, the 160-year-old McClatchy Company (NYSE: MNI), the owner of 31 media companies in 28 U.S. markets, is doing a major transformation, moving aggressively over the last several years to become a digital-first company. Instead of fighting a changing tide, McClatchy is making sweeping, long-term changes that are beneficial to the company but also to its readers.
With subscription news headlines covering everything from SaaS and subscription boxes to streaming video and solar gardens, 2016 was an interesting year for the subscription economy. This made winnowing down the list of top stories a difficult task. After all, big names like Netflix, Microsoft, the New York Times, Spotify and Amazon were in the subscription news headlines almost every week. While those big players were adding new offerings and contemplating success strategies, companies like Walmart, The Skimm, Etsy, Medium, and Bed Bath & Beyond tested the subscription waters. Weve gone through all of those news stories and more to bring you highlights from 2016.
Many print newspapers have been around for more than 100 years. Digital news, on the other hand, is relatively young in terms of life cycle. Unfortunately, the news industry continues to struggle with the transition away from print toward the digital side of the house and how to monetize it. Arvid Tchivzhel of Mather Economics discusses the revenue strategies of news content to better understand ROI and shares insight into how a subtle change in mindset can make a big difference.
Brave Software, the makers of the Brave ad-blocking browser, are testing a micropayment system designed to compensate publishers for revenue lost from blocked ads. The idea is to let readers choose which publishers they want to support with Bitcoins through Brave Payments. How does it work? Will publishers be able to recover enough revenue for this to be a viable solution to ad blocking?
Five on Friday this week explores growing digital subscriptions, a new take on fantasy sports leagues, new product development, effective survey construction and customer service trends.
In this week's subscription headlines, the New York Times is rumored to be expanding into Australia and Canada, U.K. news outlets are presumed to be robbed of traffic by Faceook and other platforms, and Jeff Jarvis questions whether banking on native advertising is just another false messiah. Other featured players in this week's subscription news include Google, Microsoft, Zuora, TiVo and Blendle.
Does your subscription management or billing platform connect you to Account Updater - a service offered by Visa, MasterCard, Discover and more recently, American Express - that provides updated payment card information to help merchants manage involuntary churn issues? With this directory of 25 subscription management and billing platforms that support account updater services, you'll be able to create a short list of vendor contenders for your subscription business based on applicable industry experience, existing customers, payment gateways and processors supported, as well as pricing.
One year after adding micropayments to their tiered revenue strategy, the Winnipeg Free Press reports success, reports J Source. Publisher Bob Cox offered an update on the project at the Newspapers Canada 2016 National Conference at the end of May. According to J Source, Cox gave the following stats for the Winnipeg Free Press at the conference...
This extremely detailed subscription & membership financial model was developed as a tool for would-be subscription businesses who either are planning a new launch or an acquisition. It may also be useful for current publishers who are doing a minimum of marketing and who want to see how their cash flow might change if they ramp up marketing and/or ancillary product offers. Its purpose is educational and inspirational rather than strictly predictive . Everyone's business is slightly different, so it was impossible for us to create an easy-to-use model that would work with enormous accuracy for all. However, if you've not modelled this type of business extensively before, you'll learn a great deal from it!