How McClatchy is Transforming to a Digital First Publisher with New Technology and Subscription Management

An exclusive interview with McClatchy and MPP Global to learn how their partnership continues McClatchys digital-first focus.

 

     

Introduction Selecting the right vendor to meet McClatchy's goals Expanding offerings and monetization opportunities Behavioral date gathering and increasing engagement Improve conversions from casual consumers to paid subscribers One-stop shopping and a seamless user experience How MPP Global's eSuite will help McClatchy reach its goals How eSuite works McClatchy phases and rollout Insider Take

Introduction Like many legacy publishers, the 160-year-old McClatchy (NYSE: MNI), whic...

 


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