How McClatchy is Transforming to a Digital First Publisher with New Technology and Subscription Management

An exclusive interview with McClatchy and MPP Global to learn how their partnership continues McClatchys digital-first focus.

Like many legacy publishers, the 160-year-old McClatchy Company (NYSE: MNI), the owner of 31 media companies in 28 U.S. markets, is doing a major transformation, moving aggressively over the last several years to become a digital-first company. Instead of fighting a changing tide, McClatchy is making sweeping, long-term changes that are beneficial to the company but also to its readers....

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Filed in Auto-renew Subscription, Business Operations, Business Strategy, Case Studies, Consumer Media and Publishing, Consumer Services, Industry Announcements, Micropayments, News, Paywall, Product Development, Revenue and Sales, SaaS and Cloud Services, Subscriber Acquisition, Subscriber Only, Technology

Dana E. Neuts

Dana Neuts is Subscription Insider's Editorial Director, covering our daily subscription news as well as member features, case studies, premium content, and reports. Dana is also a writer, editor, marketer and communications professional. Her work has appeared in AARP Bulletin, The Seattle Times, Seattle Business, 425 Business, 425 Magazine, South Sound Magazine, Northwest Travel and more. Her specialties include business writing, community news, senior issues, travel and, of course, subscriptions!