September 27, 2016

Business Insider Tests Metered Paywall, Hopes to Convert Ad Blockers

This week digital news outlet Business Insider, owned by European publisher Axel Springer, will begin testing a metered paywall with a small, random group of readers. At the same time, Business Insider will also test some techniques to fight ad blocking. Readers will be asked to whitelist the site or subscribe for an experience free of display ads. We’ve got all the details for you at Subscription Insider.

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Understanding the ROI of Paywalls, Subscriptions and Ad-Supported News

Many print newspapers have been around for more than 100 years. Digital news, on the other hand, is relatively young in terms of life cycle. Unfortunately, the news industry continues to struggle with the transition away from print toward the digital side of the house and how to monetize it. Arvid Tchivzhel of Mather Economics discusses the revenue strategies of news content to better understand ROI and shares insight into how a subtle change in mindset can make a big difference.

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