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Understanding the ROI of Paywalls, Subscriptions and Ad-Supported News

Newspapers are in a position to make digital subscriptions the key to a long-term sustainable future.

Source: Bigstock

According to the World Press Trends published by WAN-IFRA earlier this year, paid digital circulation has grown to more than $3 billion globally (30 percent growth over 2015 and accounting for about 3 percent share of $90 billion paid circulation). True, this is still a small proportion of subscription revenue, but the growth is stunning in an industry that is going through major disruption to its traditional print subscription business. To put the volumes of print and digital...

 

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Arvid Tchivzhel

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