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The Federal Trade Commission (FTC) on January 23, 2017, released a report designed to provide guidance and insight into the legal issues associated with tracking
How you set up a trial offer, how you disclose certain elements of that offer in marketing copy, and how your financial operations manage money
The California Online Privacy Protection Act (CalOPPA) applies to any organization that collects personally identifiable information (PII) from California residents. Lisa B. Dubrow, Esq., Subscription
Marketing Automation and lead generation continues to be a key challenge for subscription marketers. Kevin Novak, Subscription Insider Guide to Leveraging Technology, walks through a
Having a well-drafted social media policy can protect your company from employees who post inappropriate or unlawful content on social media. But watch out —
The U.S. Copyright Office has announced a new electronic filing system for registering websites, apps, and other online platforms for safe harbor protection from copyright
Building Customer-Focused Products: An Insiders Guide to Market Research,is a series compiled by product owners with decades of experience in creating and launching successful subscription
This first article in our series Building Customer-Focused Products: An Insiders Guide to Market Research offers an overview of what market research is and why
In acomplaint against Chemence, the FTC alleged that the company deceived consumers by making Made in USA or Proudly Made in USA claims. Lisa B.
NutraClick just entered into a consent decree with the FTC over free product samples tied to negative option (auto-renewal) sales. Lisa B. Dubrow, Esq., Subscription
