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February 8, 2017

Are You Compliant with New FTC Guidance on Cross-Device Tracking?

Best Practice and How To, Regulation and Compliance, Revenue and Sales, Subscriber Acquisition, Subscriber Only, Subscriber Retention /

The Federal Trade Commission (FTC) on January 23, 2017, released a report designed to provide guidance and insight into the legal issues associated with tracking a user across multiple devices. For advertisers, this type of tracking is an effective means to raise conversion rates, save purchase cart abandonment, or even raise engagement. Lisa B. Dubrow, Esq, walks through the report and offer five tips for digital media companies to help follow FTC guidance.

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Valor Blocks Launches the First Official Armed Forces Subscription Box

Auto-renew Subscription, Consumer Services, Industry Announcements, News, Product Development, Revenue and Sales, Subscriber Acquisition, Subscription Boxes /

In late January, Valor Blocks announced the launch of the world’s first official armed forces subscription box. Available for purchase by families, friends and supporters of the U.S. Army, Valor Blocks provides curated items to members of the U.S. Army on a monthly or quarterly basis to the continental U.S. and military bases around the world. Available for $34 a month, the subscription boxes contain officially licensed, exclusive, U.S. Army-branded items like utility gear, an exclusive t-shirt and four to six curated collectibles.

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