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Are You Compliant with New FTC Guidance on Cross-Device Tracking?

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The Federal Trade Commission (FTC) on January 23, 2017, released a report designed to provide guidance and insight into the privacy issues associated with tracking a user across multiple devices. Cross-device tracking is becoming more commonly used by advertisers and digital media companies to link usage activity across devices such as computers, smartphones, tablets and other connected devices.  For advertisers, this type of tracking is an effective means to raise conversion rates, save purchas...

 

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Picture of Lisa B. Dubrow, Esq.

Lisa B. Dubrow, Esq.

Lisa B. Dubrow is a lawyer specializing in advertising and consumer protection with an emphasis on subscriptions and recurring billing business models. She counsels clients on legal issues surrounding the advertising and marketing of goods and services. Her practice also encompasses the negotiation and drafting of contracts pertaining to product development, marketing, and sales, including those with vendors, agencies, fulfillment, distribution, talent, production and media. Ms. Dubrow is a Phi Beta Kappa graduate of SUNY Binghamton. She received her law degree from New York University School of Law. For more information, please visit: www.lisadubrow.com
More Articles By Lisa B. Dubrow, Esq.

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