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Developing strategies is one of the most highly involved processes in marketing – at least it should be. To execute great campaigns, you must work
How do you turn customer acquisition research data Into actionable insights? Peter Figueredo, our Subscription Insider Guide to Customer Acquisition as well as the Founding
What are your goals for business, media strategy and acquiring new subscribers? Peter Figueredo, our Subscription Insider Guide to Customer Acquisition as well as the
A class action lawsuit has been filed in California alleging that Synapse Group, Inc., a magazine subscription agent, violated California law for failure to adequately
Does your subscription management or billing platform connect you to Account Updater – a service offered by Visa, MasterCard, Discover and more recently, American Express
Russel Perkins discusses how Vivino has licensed its image recognition technology to Magnus, who in turn has created a market disrupting app for the art
This week we explore subscription billing, growing pains, email, strategic republishing, logo redesign and more.
In May, the California Court of Appeals weighed in on the issue how the display of online terms-of-use impacts their enforceability. Understand the issue in
Five on Friday this week explores NYT’s use of Facebook Live, how to get external links to your site, retargeting, the importance of focus and
Social media marketing is an increasingly important part of the marketing mix, do you (or your team) understand the potential pitfalls that could have a
