When determining marketing attribution, subscription marketers face a unique challenge in calculating attribution and value because the initial transaction is only a fraction of a subscribers lifetime value. Subscription Insider Guide to Customer Acquisition, Peter Figueredo, walks through the basics of marketing attribution and how to apply that to a subscription-based model.
Developing strategies is one of the most highly involved processes in marketing – at least it should be. To execute great campaigns, you must work through several phases of preparation before a single landing page goes live. You start with your customers goals and objectives, undertake a thorough research period, and brainstorm a wealth of diverse ideas. Once youve exhausted all of those steps, its time to plan. Peter Figueredo, our Subscription Insider Guide to Customer Acquisition as well as the Founding Partner and Subscription Practice Lead for House of Kaizen, walks through 3 key steps when planning a customer acquisition program.
How do you turn customer acquisition research data Into actionable insights? Peter Figueredo, our Subscription Insider Guide to Customer Acquisition as well as the Founding Partner and Subscription Practice Lead for House of Kaizen, walks through what subscription businesses need to do to properly leverage the data from customer acquisition research to really make a customer acquisition program work for your business.
What are your goals for business, media strategy and acquiring new subscribers? Peter Figueredo, our Subscription Insider Guide to Customer Acquisition as well as the Founding Partner and Subscription Practice Lead for House of Kaizen, walks through 3 Customer Acquisition Research Strategies You Should Be Using Now
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