June 29, 2016

New Study Shows News Magazine Single-Copy Digital Sales Up 30 Percent

A recent Pew Research Center study of 14 news magazines shows single copy sales for digital issues are up an average of 30 percent and digital subscriptions are up 6 percent, while print subscriptions and newsstand sales dropped slightly. Though the data varies across titles, most of the magazines saw year-over-year gains in their website traffic as well, reports Pew Research Center.

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3 Steps to Guide Your Customer Acquisition Planning Process

Developing strategies is one of the most highly involved processes in marketing – at least it should be. To execute great campaigns, you must work through several phases of preparation before a single landing page goes live. You start with your customers goals and objectives, undertake a thorough research period, and brainstorm a wealth of diverse ideas. Once youve exhausted all of those steps, its time to plan. Peter Figueredo, our Subscription Insider Guide to Customer Acquisition as well as the Founding Partner and Subscription Practice Lead for House of Kaizen, walks through 3 key steps when planning a customer acquisition program.

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