Source: Bigstock

After you've collected all your customer acquisition research data and verified its validity, you're ready to move on from researching for your customer acquisition strategy to the planning stage, right? Not exactly. Without extracting insights, data is worthless. At my company, we've made insights a separate phase in our strategy process because it's easy to assume that data alone tells us all we need to know. In reality, that's rarely the case. Data vs. Insights Knowing that...