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What Is Behavioral Data? (And How Can it Really Help You?)

Behavioral information provides action-oriented insights and intelligence based on real and actionable data

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The evolution and growth of digital and technology has afforded organizations a great opportunity to record, collect and gain intelligence from what is called behavioral data. Behavioral data is the capture of interaction, click, engagement, movement through a website, actions taken via email marketing across the buyer journey, user movement through digital content and more. In short, it is data that is recorded and collected about the customer/prospect customer and how they m...

 

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Kevin Novak

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