July 19, 2016

Subscription Scammers Try to Take Advantage of Pokémon GO Popularity

Leave a Comment / Consumer Services, Free Subscription, News, Subscription Apps, Subscription Business Marketing, Subscription Gaming / Dana E. Neuts

Pokémon GO, the most popular mobile game in U.S. history, and others are trying to capitalize on its success, including a company with an email subscription scam. According to media reports, the scammer is trying to convince players that they must subscriber to Pokémon GO for $12.99 a month within 24 hours to avoid getting locked out of the game. How should Nintendo and Niantic, the app’s developer, respond?

Subscription Scammers Try to Take Advantage of Pokémon GO Popularity Read More »

How to Avoid Subconscious Decisions (and Their Negative Impact)

Leave a Comment / Business Operations, News, Product Development, Subscriber Acquisition, Subscriber Only, Subscriber Retention / Kevin Novak

The subconscious is a very powerful influence in our day to day lives. We walk around every day with our subconscious making decisions for us as we seek to accomplish our goals. Kevin Novak, our Subscription Insider Guide to Leveraging Technology, walks through why it’s critical to understand the difference between your conscious and sub-conscious decision-making and how to leverage data to overcome the power and (negative) influence of the subconscious decisions in your subscription or membership business.

How to Avoid Subconscious Decisions (and Their Negative Impact) Read More »

Insight to drive subscription growth

July 19, 2016

Subscription Scammers Try to Take Advantage of Pokémon GO Popularity

How to Avoid Subconscious Decisions (and Their Negative Impact)

Useful Links

Policies & Terms

Get In Touch