After winning several previous victories against media organizations in German courts, Adblock Plus lost its latest battle in the Cologne higher regional court. While German courts still contend that the use of ad blockers is legal, the court said that Adblock Plus cannot charge Axel Springer to have its ads appear before any of Adblock Plus’s 1 million desktop and mobile users.
Adblock Plus Suffers a Blow in German Courts Read More »
How do you turn customer acquisition research data Into actionable insights? Peter Figueredo, our Subscription Insider Guide to Customer Acquisition as well as the Founding Partner and Subscription Practice Lead for House of Kaizen, walks through what subscription businesses need to do to properly leverage the data from customer acquisition research to really make a customer acquisition program work for your business.
Turn Research Data into Relevant Customer Acquisition Insights Read More »
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