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A number of subscription sites — particularly those specializing in online learning — have discovered the effectiveness of free Webinars for converting prospects. But did
For a while, consumers have been asking HBO to allow non-cable-subscribers to gain access to their shows online through HBO GO. So far, the subscription-only
Two new developments in the news niche this week. One, The Washington Post announced it plans to start charging users for online access sometime in
Since Google is constantly changing its search algorithms, it’s a good idea to evaluate your SEO practices at least once a year, with an eye
A new study by Epsilon found that autoresponders — or email messages triggered by consumer action — got higher open rates than “business as usual”
The Boston Globe’s hard paywall is a rarity for news sites. So is their culture of testing — at least among news sites. Peter Doucette,
The Pew Research Center’s Project for Excellence in Journalism (PEW/PEJ) released their annual State of the News Media report today, and announced that, overall, digital
While we usually don’t cover advertising, it’s clearly a revenue stream for a significant portion of subscription publications (just check out the chart below from
A strategically-timed phone call can significantly improve your retention and renewal rates, says Randy Greenberg, principal at Green & Associates. Greenberg was generous to speak
Amazon has historically been silent about the number of customers subscribing to its Prime service, but Morningstar just released a report estimating that the company’s
