Subscription Model Unlikely for Indian Audiences

For those looking to launch abroad in India, we’ve discussed before how business eBooks are a particularly good bet, especially when targeted to young
For those looking to launch abroad in India, we've discussed before how business eBooks are a particularly good bet, especially when targeted to young Indian men. However, entertainment and more B2C content may see more resistance to paid content models, particularly online subscriptions. "We do not see a subscription model emerging in India anytime soon," Manjit Singh of Multi Screen Media told Business Standard. "This is because in India, when you buy an internet connection, people say they…...

Hello There!

This premium content is exclusively reserved for Subscription Insider members.

Want access to premium member-only content, plus conference discounts and other benefits? We deliver the information you need for improved decision-making, skills, and profitability.

Already subscribed? Log in below.

Up Next

Don’t miss the latest subscription news. Sign up for updates now!

Search this site

Upcoming events

Keep ahead of your competition

Register now for our weekly subscription news round-up

  • This field is for validation purposes and should be left unchanged.