For those looking to launch abroad in India, we’ve discussed before how business eBooks are a particularly good bet, especially when targeted to young Indian men.However, entertainment and more B2C content may see more resistance to paid content models, particularly online subscriptions.”We do not see a subscription model emerging in India anytime soon,” Manjit Singh of Multi Screen Media told Business Standard. “This is because in India, when you buy an internet connection, people say they are subscribing to the internet. After that, they want everything free. They wouldn’t pay for a second subscription service.”Asking questions that illuminate cultural preferences and expectations is important when launching abroad, as we detail in our 2013 Online Subscription Benchmark Report. Economic factors may make subscription content seem like an unnecessary luxury to many Indians.But that doesn’t mean you should rule out all paid content models in India. As the business eBook example above shows, along with YouTube’s quiet launch of on-demand video streaming, one-off digital content sales may be a viable revenue stream in this market right now, and a savvy marketer could turn that into subscription content, much like the Toronto Star has parlayed eBook popularity into a subscription service.Image courtesy Google Maps.