Sometimes we make things more complicated than they need to be.That’s the lesson learned after speaking to Michael Zenga, the President of ZR Internet, LLC and creator of some great one-page subscription sites, like Massachusetts Construction School and Massachusetts Gun Safety.Zenga created simple one-page sites that included a prominent headline, welcome video and colorful call-to-action button. But with a finely-tuned understanding of SEO and conversion tactics (like strategically placed “trust” symbols), he was able to get enough conversions that delivered triple-digit ROIs.For example, the Massachusetts Construction School site got only 48 conversions. But with costs topping off at $1,261 and revenues around $11,000, the site had an ROI of 885%!That’s why Zenga will be speaking at Subscription Site Summit next Wednesday and Thursday (May 8-9, 2013). We have just a few tickets left, so buy one today or call Customer Service directly at (610) 649-1200.